NCS Ads Overview

Spend and traffic by quarter

Quarterly totals from Q2 2019. Q4 2026 covers Oct 1 to Nov 10 only. No spend ran from Q3 2025 through Q1 2026.

SpendUSD per quarter

Clicksper quarter

Average cost per clickUSD

Impressionsper quarter

Top campaigns by spendUSD, lifetime

All campaigns

Campaign	Status	Spend	Clicks	CTR

Spend and clicks by network and device. Cross-network is Performance Max inventory across Search, Display, YouTube and Discover.

By networkshare of spend and clicks

By deviceshare of spend and clicks

What people typed before clicking, and the keywords those searches matched. Brand and competitor names dominate both lists.

Top search terms by spendUSD, top 15 of 100

Top search terms by impressionstop 15 of 100

Keywords by spend top 50 keywords in the account

Keyword	Match	Keyword status	Campaign	Spend	Clicks	CTR

Impressions by hour of day and day of week, account time zone. Weekends carry as many impressions as weekdays.

By hour of dayimpressions

By day of weekimpressions

Day and hourimpressions, darker is more

By ageshare of known impressions

By age and gendershare of known impressions

Source. Google Ads overview cards, exported Nov 10, 2026. Campaign, search and audience cards cover Jun 1, 2019 to Nov 10, 2026. The quarterly series starts Apr 1, 2019.
Conversions. Every search term reports 0.00 conversions. Conversion tracking was not recording during this period, so this page shows cost and traffic only.
Audience shares. Age and gender percentages are of impressions with a known value. Google withholds demographics for a large share of impressions, so the shares do not add to 100%.
Partial quarter. Q4 2026 contains 41 days of data.
Optimization score.